Although there are plenty of books and courses written on the subject something reputation management gets overlooked. But the fact is, many businesses would not survive if they didn’t have some kind of reputation management in place. It helps to protect their brand and also drive new customers to their doors. If your business isn’t doing some kind of reputation management then you’re likely losing business whether you realize it or not.
It may seem difficult to constantly monitor the internet but with the right tools you can save a lot of time. One great tool is called RepWarn. It’s a reputation management tool that constantly monitors the internet including social sites like Twitter, yelp, and facebook for a mention of your brand or keywords. Once it finds something connected to your brand both good and bad you get an email alert. From there you can respond to the comments which has a huge impact on customer service. If you haven’t heard of RepWarn before be sure to read this RepWarn review for more details and how you can implement this tool back into your business.
Start connecting with customers better with reputation management as well. If someone gives you a compliment on a product you sell then be sure to Thank them. Reputation management doesn’t mean you’re always dealing with negative comments. But instead just protecting what you’ve already invested in.
Business is Built on Relationships
As you probably already know, business is built on relationships. Having a good relationship with your clients and customers will keep them happy and coming back for more of your products. Treat them with no respect or treat them as a number and your sales will suffer because of it. Social media has given small business owners a chance to really connect with customers in a way that is truly changing the way business is done.
How Bad is One Single Negative Review?
Imagine if just one negative review gets shared hundreds of times. What sort of impact will that have on your business? Surely people will look at 1 negative review and make a decision rather than looking at 10 positive reviews. If you are like me I always pay close attention to the negative reviews when I purchase something online. At the same time I skim over the positive reviews. But I also look at the response from the negative review as well.
Responding to Negativity
How a business responds to negativity says a lot about the business. You can even make a negative comment good with the right attitude and response. Try to explain why you’re much better than the review that was left. Or if there was a miscommunication be sure to let them know and try to make it right.
Take Reputation Management Seriously!
But this only works if your business is taking reputation management seriously. If you don’t currently have a reputation management system in place then it’s time to start building a better brand with reputation management.
It may seem difficult to constantly monitor the internet but with the right tools you can save a lot of time. One great tool is called RepWarn. It’s a reputation management tool that constantly monitors the internet including social sites like Twitter, yelp, and facebook for a mention of your brand or keywords. Once it finds something connected to your brand both good and bad you get an email alert. From there you can respond to the comments which has a huge impact on customer service. If you haven’t heard of RepWarn before be sure to read this RepWarn review for more details and how you can implement this tool back into your business.
Start connecting with customers better with reputation management as well. If someone gives you a compliment on a product you sell then be sure to Thank them. Reputation management doesn’t mean you’re always dealing with negative comments. But instead just protecting what you’ve already invested in.
Business is Built on Relationships
As you probably already know, business is built on relationships. Having a good relationship with your clients and customers will keep them happy and coming back for more of your products. Treat them with no respect or treat them as a number and your sales will suffer because of it. Social media has given small business owners a chance to really connect with customers in a way that is truly changing the way business is done.
How Bad is One Single Negative Review?
Imagine if just one negative review gets shared hundreds of times. What sort of impact will that have on your business? Surely people will look at 1 negative review and make a decision rather than looking at 10 positive reviews. If you are like me I always pay close attention to the negative reviews when I purchase something online. At the same time I skim over the positive reviews. But I also look at the response from the negative review as well.
Responding to Negativity
How a business responds to negativity says a lot about the business. You can even make a negative comment good with the right attitude and response. Try to explain why you’re much better than the review that was left. Or if there was a miscommunication be sure to let them know and try to make it right.
Take Reputation Management Seriously!
But this only works if your business is taking reputation management seriously. If you don’t currently have a reputation management system in place then it’s time to start building a better brand with reputation management.